(two-piece body armor with gold-colored plates sewn together by blue-green thread).
(one-piece body armor sewn together by navy thread).
(iyozane plates sewn together by mixed color thread).
Corporate Vision“Bring smiles to the world through underwear”
Rogin Inc.President&CEO：Shiro Nogi
IR Co.,LtdEstablishment：July 25 2006
IBonheur Co.,LtdHeadQuarters：5-6-16 Nishinakajima,Yodogawa-ku,
2002 SeptemberBeing deeply moved by the goal made by Junichi Inamoto in Japan vs Russia game during FIFA World Cup Korea/Japan, Shiro Nogi was firmly determined to develop sports underwear.
2004 JuneFocused attention to “hohtai (medical bandages)” and started seeking for a cooperating factory.
2007 SeptemberAfter revising the design over and over, the “First-model HOHTAI® underwear” was ready to go on the market.
NovemberLaunched the sales of HOHTAI® underwear in 30 of the UNITED ARROWS stores throughout Japan.
2008 JanuaryLaunched sales of “HOHTAI® underwear” at Shinjuku ISETAN
2008 NovemberPresented “samurai armor underwear” at the exhibition “HOHTAI no Jin (Battle of samurai in HOHTAI® underwear)” held at Togo Shrine in Harajuku, Tokyo.
2009 May“SIDO” was registered as a trademark in U.S.A.
SeptemberParticipated in the exhibition at “WHO’S NEXT,” a trade show for young designers held in Paris, France, and held a fashion show there.
OctoberSponsored the exhibition “Japants” at Central Hall in Nihonbashi Mitsukoshi, Tokyo.
2010 FebruaryLaunched the sales of “HOHTAI® underwear” at 18 boutiques in France, Italy, and Switzerland.
MayAwarded the New Face Award of the “Japan Department Store Buyers’ Award” hosted by Senken Shimbun.
AugustGranted patents for the manufacturing method and the processing method of “HOHTAI.”
2010 September“HOHTAI® pants (underwear)” registered as a trademark.2012January Chosen as “Cool Japan” by the Ministry of Economy, Trade and Industry, and gained entry into the Chinese market.
October“SIDO” was registered as a trademark in Korea.
2014 MarchParticipated in the exhibition at the “Tokyo Health Industry Show 2014” held at Tokyo Big Sight.