Kanetsugu Naoe
(two-piece body armor with gold-colored plates sewn together by blue-green thread).
Nobunaga Oda
(one-piece body armor sewn together by navy thread).
Ieyasu Tokugawa
(golden armor).
Masayuki Sanada
(iyozane plates sewn together by mixed color thread).
Corporate Vision
“Bring smiles to the world through underwear”Rogin Inc.
President&CEO:Shiro NogiIR Co.,Ltd
Establishment:July 25 2006IBonheur Co.,Ltd
HeadQuarters:5-6-16 Nishinakajima,Yodogawa-ku,2002 September
Being deeply moved by the goal made by Junichi Inamoto in Japan vs Russia game during FIFA World Cup Korea/Japan, Shiro Nogi was firmly determined to develop sports underwear.2004 June
Focused attention to “hohtai (medical bandages)” and started seeking for a cooperating factory.2007 September
After revising the design over and over, the “First-model HOHTAI® underwear” was ready to go on the market.November
Launched the sales of HOHTAI® underwear in 30 of the UNITED ARROWS stores throughout Japan.2008 January
Launched sales of “HOHTAI® underwear” at Shinjuku ISETAN2008 November
Presented “samurai armor underwear” at the exhibition “HOHTAI no Jin (Battle of samurai in HOHTAI® underwear)” held at Togo Shrine in Harajuku, Tokyo.2009 May
“SIDO” was registered as a trademark in U.S.A.September
Participated in the exhibition at “WHO’S NEXT,” a trade show for young designers held in Paris, France, and held a fashion show there.October
Sponsored the exhibition “Japants” at Central Hall in Nihonbashi Mitsukoshi, Tokyo.2010 February
Launched the sales of “HOHTAI® underwear” at 18 boutiques in France, Italy, and Switzerland.May
Awarded the New Face Award of the “Japan Department Store Buyers’ Award” hosted by Senken Shimbun.August
Granted patents for the manufacturing method and the processing method of “HOHTAI.”2010 September
“HOHTAI® pants (underwear)” registered as a trademark.2012January Chosen as “Cool Japan” by the Ministry of Economy, Trade and Industry, and gained entry into the Chinese market.October
“SIDO” was registered as a trademark in Korea.2014 March
Participated in the exhibition at the “Tokyo Health Industry Show 2014” held at Tokyo Big Sight.